In my Magazine Design class, we watched Helvetica, a documentary on said-font, and typography in the world today. In it, Massimo Vignelli, a typographer and designer who was behind the 1970s original New York City subway map and the American Airlines logo, said the following:
"You can say, 'I love you,' in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you could say it with the Extra Bold if it's really intensive and passionate, you know, and it might work."
which made me smile a lot.
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