Tuesday, September 2, 2008

Vogue India, Pushing Fashion for the Unfortunate, Right?

Fashion editorials are usually stupid and unbelievable. Right, you're going to wear a $4,000 plain dress while hiking through the mountains of Patagonia, because it just makes so much sense. Vogue India takes that even further: putting $10,000 designer bags and $200 designer umbrellas in the hands of India's people. No, not models Vogue India dressed up to look Indian, but instead, the true people of India--the workers whose clothes are covered in dirt, the women missing teeth, etc.

The Vogue India editor, Priya Tanna, had this to say about the editorial (from the New York Times):

“Lighten up,” she said in a telephone interview. Vogue is about realizing the “power of fashion” she said, and the shoot was saying that “fashion is no longer a rich man’s privilege. Anyone can carry it off and make it look beautiful,” she said.

“You have to remember with fashion, you can’t take it that seriously,” Ms. Tanna said. “We weren’t trying to make a political statement or save the world,” she said.


(Thanks, Ekyjot, for pointing out the article to me.)

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